Underneath a bridge or dock, showing brown seagrass hanging from a metal pole attached to the structure, with water and concrete supports visible.

From the start

“The idea for Salt and Fiber came to me while kitesurfing in Lomma. I work as a kitesurfing instructor during the summer, which means I spend a lot of time by the beach and in the water. If you’ve ever been to a beach in Skåne, you’ll know the shoreline is often covered in washed-up seagrass. As a designer and artist, I started to wonder what happens to all that material and whether it could be used in some way.

At first, I imagined it in an art context, but once I learnt more about its properties, I quickly saw the potential of its fibres for textiles and paper. After many conversations, meetings and pitches, I’m thrilled to now be working on our first prototypes. It has already been quite a journey, and this is just the beginning.”

- Annika, Founder

A hand wearing a black glove is holding a glass container above a metal strainer filled with seagrass. A straw is also visible in the container.
Person wearing black gloves pouring liquid from a plastic bag into a glass container.

We’re thrilled to share that our first prototypes are up and running, and we’re looking ahead to launching our first pilot project in our own lab. We’re exploring opportunities to make this next step happen. An exciting move that would bring our vision closer to reality, turning locally sourced seagrass into sustainable fibers.

Moving Toward Our First Pilot

Meet the Team

  • Annika, founder of Salt and Fiber on the beach holding a large kite used for kiteboarding, with the ocean in the background.

    Annika John

    FOUNDER & CEO

  • Sumiyo, lead researcher wearing a white lab coat and black gloves working with lab equipment near a window.

    Sumiyo Kanafusa

    LEAD SCIENTIST

  • Jesper, advisor to Salt and Fiber wearing a white button-up shirt and a black watch. There is a green background with a partial view of a sign or banner.

    Jesper Hassel

    ADVISOR

  • Clara, social media manager for Salt and Fiber.

    Clara Sanz

    MARKETING AND SOCIAL MEDIA

  • Patrick, Advisor for Salt and Fiber.

    Patrick Baptista Pinto

    ADIVSOR

With support from

  • Malmö University, investment and grant giver for Salt and Fiber.

    Malmö University

  • Almi, investment partner for Salt and Fiber.

    Almi Syd

  • Ikea and Älmhult Incubator.

    Ikea x Älmhult